It might seem crazy, but some Swedish songwriters have sparked a housing boom in Greece.
According to property portal, the PropertyIndex.com, the film, Mamma Mia!, has sparked a 120 per cent jump in online property viewings in Greece by potential holiday home buyers, especially for abodes on the island of Skopelos where the film was set.
Based on the musical Mamma Mia!, the film features songs by Swedish pop group, Abba.
There were 24,852 viewings of Greek property on the property portal in March 2009, compared with 9,812 one year ago. Budget airlines flying to Greece report higher passenger numbers since the film was released.
“Greece offers a fantastic climate with mild winters and 3,000 hours of sunshine a year, resulting in a long rental season from April to October,” says Lee Bramzell, chief executive of PropertyIndex.com, “The cost of living is low and property prices are affordable with two-bed properties costing in the region of GBP165,529.”
Time will tell whether these virtual viewings turn into actual purchases.
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